Gonzalez-Coffin et al. (2026): Naturalness catalyzes public support for carbon dioxide removal and low-carbon energy technologies
Sarah Gonzalez-Coffin, Shahzeen Z. Attari, Holly Buck, Amanda R. Carrico, Yoel Inbar, Ezra Markowitz, Kaitlin T. Raimi, Jonathon P. Schuldt, Trisha Shrum and Leaf Van Boven, IN: Communications Earth & Environment, https://doi.org/10.1038/s43247-026-03829-w
Carbon dioxide removal and low-carbon energy technologies offer promising methods to reduce greenhouse gas emissions, yet widespread deployment depends on public support. Two studies in the United States examined how naturalness shapes public support for six carbon dioxide removal and four low-carbon energy technologies. To the degree that participants in Study 1 perceived technologies as more natural, they supported them more, judging them as less risky and frightening, and more beneficial.