Washington Post: You can change the minds of climate change skeptics. Here’s how

Author writing about his article: Kahan, D. M.; et al. (2015). „In this study, my collaborators Hank Jenkins-Smith, Tor Tarantola, Carol Silva, Donald Braman and I examined how information about geoengineering might counteract the impact of cultural cognition. Cultural cognition refers to the tendency of individuals to selectively credit all manner of information — from logical arguments to empirical data; from expert opinion to their own sense impressions — in patterns that support their values.“

Link